Robert Gibson's Blog

I'm interested in the cultural implications of managing social networks like Facebook and LinkedIn and particularly in ensuring that all cultures can participate in global learning platforms.

Until a few weeks ago, the only association "midsummer" had for me was the Shakespeare play. Now, having spent midsummer in Sweden, I see it in a completely different light — "light" being the operative word.

In my present job, I see how important it is for project managers, salespeople, engineers and lawyers to work together effectively in complex engineering projects in which knowledge sharing and the ability to work across disciplines are key success factors.

BP CEO Tony Hayward has been in the crossfire over his reaction to the oil spill in the Gulf of Mexico. Some of his problems seem to come from failure to take into account cultural differences.

When I stay at undistinguished business hotels, I sometimes feel more like a Globetrottel than a globetrotter. These hotels belong to a virtual chain which I call "the Worst Hotels of the World".

How do you market your tourist destination to target groups from different cultures? Do you stress facts or atmosphere? What convinces customers most and how do you persuade them to spend a few weeks of their precious time at your destination?

If anyone out there in cyberspace has any opinions on this book, I’d love to hear from you. I must admit that I’m struggling a bit.

I have a confession to make. Some of you might find it shocking. I’m not really interested in cars. In fact I don’t even own one.