Reasons for success
Let's play a little game. Oh, come on, we haven't done this for a long time... I'll give you three words and you think of three other things that you associate with those words. Ready? OK, here we go.
The three words are "Germany", "top" and "model". Quick, quick, what do you associate with those words?
Unless you have been living on Planet Pluto for the past ten years, my guess is that you are thinking of things like "television", "Heidi Klum", "young women", "contestant" and "reality show". Or maybe just "complete nonsense".
OK, full disclosure: I have never watched an episode of the TV series Germany's Next Topmodel. Maybe if I did, I'd be hooked. Maybe that's why I don't risk watching.
Anyway, those weren't really the sort of words I was looking for. Instead, I was thinking of things like "Mittelstand", "history", "education", "vocational training" and "specialization". Sorry if that's a bit boring compared to young models, but I'm more interested in the reasons why the German model is so successful.
I don't mean here the country's political model, which I have often praised in the past, but rather its economic model. This is the subject of our cover story in the latest issue of Business Spotlight, on sale from today.
In her intercultural article, Vicki Sussens looks at the reasons why the German way of doing business has been so successful. These include the strength of the country's Mittelstand — a term accepted by the Oxford dictionaries as being English — its long tradition of trading, and its emphasis on training, skills and quality.
In the article, we speak to experts from Britain and the United States to get insights into Germany's strengths and to find out how the country is viewed from abroad. We also talk to German experts, including Hermann Simon, author of Hidden Champions of the 21st Century.
What becomes clear is that Germany's cultural values, including reliability, thoroughness and critical thinking, also play key roles in the country's success.
German's economic situation is, of course, not perfect. As in most countries, too many people fail to get the support they need. But Germany really has produced a top model — an economic one that will be more enduring than the fleeting success of young TV stars.
- ‹ previous
- 533 of 533
- next ›