It is often said that the world is becoming increasingly digital. Although this may be the truth, it is not the whole truth.
The word "digital" can cause confusion as it has a number of different meanings. One, according to my Oxford Dictionary of English, is "relating to a finger or fingers". And that's because one of the meanings of "digit" is "a finger or thumb".
Another meaning of "digit" is "any of the numerals from 0 to 9, especially when forming part of a number". In neither of these senses are we becoming more digital. We don't have more fingers and thumbs than our recent ancestors. Nor do we have more digits: 0 to 9 is the limit.
Yet another meaning of "digital" is "involving or relating to the use of computer technology". This is the sense in which people normally mean that we are becoming more digital. And there's evidence of that all around us.
But even here there is confusion. For example, is a printed magazine — such as Business Spotlight — a digital product? Note that I said a printed magazine, not the digital version (or e-paper), which is obviously digital.
Well, in fact, the printed magazine is produced almost entirely digitally. All the texts and layouts are created and worked on using computers. The final data are digital and only at the very last stage of the production chain are these data printed on paper to create a physical product. So print is actually very digital.
Talking of confusion, the headline on this blog post is deliberately ambiguous. "Digital" can be read as either an adjective or as a collective noun meaning "things digital". "Matters", on the other hand, can be read as a plural noun meaning "the subjects or situations under consideration" or as a verb in the third-person singular meaning that something is "important or significant".
Amid all this digital confusion, however, one thing is clear. Business Spotlight has produced two exciting new digital products:
- First, there is an improved digital version of our magazine, including a feature that lets you swipe through the pages, and a "flip" function on the language cards, so you can switch easily to see the answers. We also offer new audio files in this enhanced digital version.
- Our second new digital product is our very first e-book, English for Business: 100 Tips for Effective Communication. The e-book is based on Bob Dignen's recent Business Skills series and includes specific tasks to help you to integrate the tips into your daily working life.
We hope you enjoy these two new products and look forward to receiving your feedback — digitally or otherwise.
- ‹ previous
- 537 of 537
- next ›