Can you meet the Zuckerberg challenge? If you’re reading this, you’re clearly interested in improving your business English. Take some time out to consider how often you leave your comfort zone in English.
A long, long time ago — as Don McLean said (or, for younger readers, Madonna) — I got a terrible shock while reading the morning paper. I was at university in England at the time and opened The Times to discover that I had died.
Europe was hit by three shock waves last week:
Germany's exports took a dive; Ukip won its first seat in the British parliament, and a German
telecommunications company failed to turn up for an appointment.
I knew it would happen. I knew it. I was absolutely certain it was going
to happen. Absolutely certain. I just didn't think
it was going to happen quite so quickly. But, yes, the idiotic talk of a "euro crisis" is back.
I have a promise for you. For the first time in weeks, I am not going to
talk about Scottish independence or the eurozone. Instead, I want to talk about languages — and, in particular, why companies need a clear strategy.