COMMUNICATION: Do you sometimes feel that your emails disappear into a black hole or get lost in cyberspace? If so, you’re not alone. But there are ways of getting your business partners to answer. It could be as simple as ending emails on the right note, experts say.
According to a survey by the email productivity app Boomerang, response rates vary according to the way you close your email. Hint: say thanks and show your appreciation.
The company looked at 350,000 email threads from mailing list archives, reports Business Insider. Many of these mails were written by “people asking for help or advice, hoping for a reply”. The company chose eight closings that appeared more than 1,000 times each and examined the response rates.
They discovered that “Thanks in advance” had a response rate of 65.7 per cent. “Thanks” resulted in a response rate of 63 per cent; “Thank you” had a response rate of 57.9 per cent, while “Cheers” got a response rate of 54.4 per cent. Closings including “Kind regards”, “Regards”, “Best regards” and “Best” all had response rates of over 50 per cent. The average response rate for all the emails in the analysis was 47 per cent.
Want responses? Say thanks and show your appreciation. Boomerang analysis
The power of gratitude has been noted in other studies. Boomerang quotes a 2010 paper by university researchers Adam Grant and Francesca Gino. Grant and Gino discovered that students were twice as likely to help one another when their emails ended with “Thanks so much! I am really grateful.”
Meanwhile, etiquette experts advise that no matter how busy you are, you should always put a (polite) closing on your email. “Not closing seems way too abrupt,” explains business etiquette expert Barbara Pachter. “If you have a salutation, you should have a closing to balance it out.”
Aliza Licht, author of Leave Your Mark, says a proper closing is not only a sign of good manners, but it can be seen as personal branding. Licht told Business Insider that the closing helps “define the personality of the email’s content”.