Case Studies

The Munich beer festival starts next week and there will be many native speakers of English in the city experiencing just one side of German culture. There are, however, many English speakers who have made Munich their home. The following case study provides an example of one Englishman’s experience of working in Germany.

The FIFA 2010 World Cup in South Africa is just around the corner. What do you know about the "Rainbow Nation"? Robert Gibson, our intercultural expert, spoke to two experts about the culture, the language and the country's difficult past. South Africa is the gateway to business success on the African continent. 

The failure of the US retailing giant Wal-Mart in Germany is a good example of the dangers of applying practices that are successful at home to foreign markets.

The consultants Skylight and the results from the Developing International Competence Effectively intercultural training study.

The consultants Skylight and the results from the Developing International Competence Effectively intercultural training study.

The Italian subsidiary has submitted a proposal to supply a software solution for a company in Turkey that provides telecommunication services. It is an exciting opportunity, but how can the partners best work together?

Together with a group of German engineers, Emiliano Ruffino is working on a project for a large US manufacturing company that has its headquarters in Italy. Why does a flip chart upset the Italian engineer.

Do you think that there is a distinct US negotiating style? Business Spotlight spoke with Thomas Krauss, an American intercultural trainer and coach, about US styles.