Ringing the changes 
25.08.2011
Steve Jobs no longer feels he can meet his duties and has resigned as chief executive of Apple. The 56-year-old, who is fighting cancer, was an inspiring leader — and presenter. His iPhone presentation back in 2007 started the hype and a mobile-phone revolution.
It's been just over four years since the iPhone was launched in the US. Steve Jobs introduced the product back then to the world: his presentation started the hype. It was so good, that it's worth taking a look at again.
When a new product is launched, the presentation often follows a similar structure to the one Jobs used.
zurücktreten
Hauptgeschäftsführer
Rummel, Hype
auf dem Markt einführen
