In Search of Intercultural Understanding
23.09.2008
Can you imagine former German chancellor Helmut Kohl wearing a cowboy hat? Well, neither can he. In 1997, Kohl flatly refused when President Bill Clinton suggested that everyone wear cowboy clothes to a meeting at a ranch in Denver. Anecdotes like this illustrate how misunderstandings can arise in intercultural communication. This book offers a lively mix of history, theory, exercises and pictures to get readers thinking about their own culture as a basis for doing business with others.
Patrick L. Schmidt, Meridian World Press, ISBN 978-0-9685293-1-7, €19.90. www.sprachenshop.de
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