On consumers and consumerism 
12.10.2011
The customer is king, but what about consumers? We use “customer” to talk about specific people who buy products or services from a business or shop, but “consumer” is often used more generally. A consumer is anyone who purchases goods or services for personal use.
Compare:
“Our customers are very happy with the new design.”
“Consumers are demanding more transparency in bank fees.”
Now that you know the main difference between “customer” and “consumer”, let’s test your knowledge of other members of the “consumer” family.
Verbraucher
Dienstleistungen
Waren oder Dienstleistungen kaufen
Transparenz
Bankgebühren
