Personal branding 
26.09.2008
When I heard that Madonna was planning another tour, I had to get tickets. I don’t admire her for adopting a young boy from Malawi, and I definitely do not agree with her religious beliefs. But I do know one thing — she’s one hell of a live performer.
Madonna has built up a personal brand based on fantastic choreography and creative numbers. And for one night out, that’s all I’m worried about. I don’t care about her on a religious or private level. I’m impressed by her self-confidence on the stage — and her self-discipline. She works hard and it shows.
Your personal brand can work on many levels, too. In our exercise, as the personal brand is all about self-awareness, (and in Madonna’s case self-confidence and self-discipline), we look at words that begin with "self-".
Deborah Capras
persönliches Markenzeichen
Selbstbewusstsein
Selbsterkenntnis
