Americas

Read my lips

US: Guests at the hotel chain Affinia who find themselves too tired to talk may still be able to communicate — the hotel's employees have been given training in reading body language.

Hotelkette

En français s’il vous plaît

CANADA: Look out, Burger King. Global companies in Quebec are being encouraged to add an explanation in French of trade names that are in English. Will we soon see Le Roi du Boeuf Haché?

Acht geben

Markennamen

Here to help

LATIN AMERICA: The reputation of the police forces in several Latin American countries is not very good. Law enforcement officers are starting campaigns to win back the trust of citizens.

Polizei(kräfte)

Gesetzeshüter

Kampagnen

Men love TEN

US: Laser pistols, snakes, a hero in a high-speed jeep ride — these are the ingredients of a new TV commercial for Dr Pepper TEN, a low-calorie soft drink for men.

Held

Zutaten

Werbespot

As sales of CDs continue to drop, sales of vinyl records in North America are going up.

CANADA: Do you have any LPs in your music collection? Maybe it’s time to take those old records off the shelf. As sales of CDs continue to drop, sales of vinyl records in North America are going up.

Man versus machine: Ken Jennings plays against the IBM WATSON computer system. Photo: IBM Research Zurich

Ask Dr Watson

US: Would you trust a game-show winner to diagnose and treat your medical condition? You might, if that winner was Watson, IBM's supercomputer.

Krankheit, Leiden

Climate lessons

CANADA: Do you want to save the planet? First, learn more about the greenhouse effect and global warming with a new, easy and free online course. Then spread the word.

Treibhauseffekt

es weitererzählen

Time for Portuguese?

BRAZIL: Long regarded as an up-and-coming economic power, Brazil is starting to live up to its potential. Its economy grew by 7.5 per cent last year. For many Americans, Brazil is now the place to be.

aufstrebend

gerecht werden; hier: erfüllen

Heroes wanted

USA: The US government’s budget deficit and rising debt recently resulted in a downgrade of the country's credit rating. Do you think you could do a better job managing the budget? Here is your chance to try.

Haushaltsdefizit

Schulden(last)

Herabstufung

Bonitätsnote

Robots to the rescue

US: The Terminator, a film about a half-human, half-robot being, is science fiction. But half-human, half-robot effort regularly takes place behind the scenes, as robot arms help film crews hold heavy cameras.

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