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Business Spotlight 2/2010
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Global

I'll hack your computer if I can

Hacking made easy

INTERNET: Since the early 1990s, computer experts have cautioned against using passwords that are easy for hackers to crack. Yet according to a new study, the most popular account password today is “123456”. Ten years ago it was “12345”.

warnen vor
knacken
Clooney in Up in the Air. Photo: Paramount

Taking flight

GLOBAL: It’s hard to imagine a better advertisement for your product than George Clooney. And how about getting Clooney’s star power free of charge? American Airlines and Hilton Hotels now have both, thanks to the new film Up in the Air.
kostenlos
Sales are up

Global language 2009

Did you use our news stories to learn new expressions? We focused on everything from the economy to Star Trek. In this quiz, we take a closer look at useful words and idioms you will need to talk about the news in 2009 — and probably in 2010, too!

idiomatische Redewendungen
Scene from Ang Lee's 2005 Brokeback Mountain

The best of the decade

The end of the year is approaching and this time round it also marks the end of the first decade of the new millennium. So what were the top five films of the “noughties”?

dieses Mal
das erste Jahrzehnt, die Nullerjahre
Revolution in a box. Photo: http://www.flickr.com/photos/68323241@N00/134782981/

I want my TV

ENTERTAINMENT: Many of us feel guilty about watching TV. But in the developing world, television is a positive force for change, says Charles Kenny, a development economist with the World Bank.

Entwicklungsländer
Entwicklungsökonom(in)
Brave new world. Photo: NASA

Martians wanted!

SPACE: If you’ve always wanted to take a long holiday to a lonely planet, now is your chance. The US space agency, NASA, needs your help to explore Mars.
Raumfahrtbehörde
Use your own alphabet!

Finally global

INTERNET: As the internet celebrates its 40th birthday, the World Wide Web is finally becoming truly international. Soon, letters from non-Latin alphabets can be used in domain names.

Hilfiger store on Fifth Avenue

Affordable luxury?

FASHION: Opening a huge, new designer shop in New York during a recession may not seem like a good business strategy. But it works for Tommy Hilfiger. The American clothing designer’s company is thriving, as are other mid-range designer labels.
florieren
Designermarken der mittleren Preisklasse
Everybody should be able to study

University for all

INTERNET: A new university wants to make higher education available to all. The International University of the People (UoP) will offer all its courses online — and practically free of charge.

Hochschulbildung
Gourmet teas at Mariage Frères in Paris. Photo: F. Comolli/flickr.com/photos/fabcom/

All the tea in China?

SALES & MARKETING: The recession has been hard on producers and suppliers of most luxury goods. Gourmet teas, however, seem to be the exception. Demand for this speciality product is growing.
Waren
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