Intercultural skills

The cultural advantage

Knowledge of cultural differences is a key to success in international business. Perhaps you are a frequent business traveller, or an employee going on a foreign assignment for several years. Do you need to run an international project team? Or are you involved in cross-border joint ventures or mergers? Whatever the situation, cultural skills give you an
important advantage. Developing intercultural competence is a lifelong process that comes through experience as well as training and reflection. We hope that you enjoy our introduction to this fascinating topic, and that you will find it useful in your working life.

Contents

• What is culture?
  
• Culltural dimensions
• E-mails & phone calls
• Presentations
• Running meetings
• Negotiating
• Socializing
• Managing teams
• Coping with culture
• Further materials