Business Spotlight 5/2009

Business Spotlight 5/2009 Contents

CONTENTS

Teaching each other

LANGUAGE: Machine Translation
More words are translated by computers each day than by people. But just how good are computer translations?

A special dynamic

INTERCULTURAL COMMUNICATION: Romania
We talk to an expert about Romanian business culture and what you need to know when working with the country

A question of emotion

BUSINESS SKILLS: Negotiating
We look at strategies for dealing with your emotions — and those of your negotiating partners
Also: A language survival guide to cut out and keep

Never too old?

CAREERS: Workers over 50
Career planning for older workers

Business Spotlight 5/2009 magazine contents

WORKING WORLD

Names and News
The latest from the world of business

My Working Life
Patrick Liron, who farms oysters in Normandy and sells them in Paris

LANGUGAGE

Machine Translation
More words are translated by computers each day than by people. But just how good are computer translations?

GLOBAL BUSINESS

Luxury
Firms selling to the super-rich have lost their glamorous image. Now it’s time to get it back, say experts

Head-to-Head
Should people give money to beggars?

Business Press
Comments from the world’s media
Also: Behind the Headlines

Spotlight on Germany
Joschka Fischer on why the EU’s biggest economy should show greater leadership

INTERCULTURAL COMMUNICATION

Romania
We talk to an expert about Romanian business culture and what you need to know when working with the country

Dialogue
Two Olympic sailors, one in the UK, the other in the USA, discuss their sport and work

The View from Here
Canadian Nerida Frost describes how her family started a new life down under
Also: Country File, New Zealand

BUSINESS SKILLS

Negotiating
We look at strategies for dealing with your emotions — and those of your negotiating partners
Also: A language survival guide to cut out and keep

The Write Way
How to use capital letters correctly in English

On the Line
Calling for an appointment

Say It in Style
Talking about disability

Meeting Point
Tips for writing minutes

CAREERS

Workers over 50
Career planning for older workers

The Job Doctor
The case against self-employment

My Way
Makhosazana Zwane-Siguqa, South African magazine editor

MANAGEMENT

Marketing
Durex’s plans to sell better sex

What I’ve Learned
Michelle Obama, first lady of the United States of America

Business Basics
What is... benchmarking?

Executive Eye
Adrian Furnham: attitude surveys

TECHNOLOGY

Air Safety
Radar technology for detecting birds

Language Focus
Stem cells

Innovations
New product developments

Technically Speaking
Eamonn Fitzgerald on new waves

LANGUAGE section

Vocabulary: the cafeteria
Media Watch: language in the news
False Friends; Tricky Translations
Language Cards: pull out and practise
Vocabulary list: key words to learn
English on the Move: booking online
Grammar at Work: inverted word order
The Maine Event: an office dialogue
English for... fashion
Financial English: global markets
Authentic English: using humour at work
Legal English: torts and tort law
What’s New? Products, sites, events 

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The Last Laugh