The UK supermarket industry is worth £120 billion, so it’s understandable that every supermarket is doing its best to attract the maximum number of UK customers. We look at the language used to describe the various initiatives.
US: Laser pistols, snakes, a hero in a high-speed jeep ride —
these are the ingredients of a new TV commercial for Dr
Pepper TEN, a low-calorie soft drink for men.
Some things are best said in German. Take, for example, the Audi slogan. For years, the company used a German one in England: Vorsprung durch Technik. It didn’t matter that very few people understood the Vorsprung — we all understood Technik.
They're instantly recognizable, memorable and often take on more meaning than was initially intended. They're the slogans that become common catchphrases.
UNITED STATES: Have you ever seen an advertisement on the pavement? If so, you're familiar with "corporate graffiti", which
is turning into a problem in the United States.
One of the most popular videos on YouTube at the moment isHerding Cats.
It’s about cats and IKEA, the Swedish furniture store. It’s a serious
look at how an IKEA advertstarring 100 cats was made. And as the titleimplies , the video wasn’t easy to make. Have you ever tried herding
cats?
This week, we look at media comment on Germany’s decision to buy data stolen from Swiss banks, at the victory of Viktor Yanukovych in Ukraine’s presidential election, and at Toyota’s faulty cars.
The media are making use of the Toyota scandal for wordplays in their headlines, using vocabulary normally used to talk about cars and roads.
Here are just a few of them.
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