Business-Englisch online lernen und üben
Abonnement
Kundenservice
Fragen & Antworten
Anzeigenkontakt
Sprach- & Reisemarkt
Business Spotlight 2/2012 Test: How to get a job
  • OUR PRODUCTS
  • LANGUAGE & SKILLS
  • PODCASTS
  • NEWS
  • BLOGS
  • INTERCULTURAL
  • CAREERS
  • TEACHERS' ZONE
Home ›

advertising

Ready to play the supermarket game?

The games supermarkets play Premium-Inhalt

The UK supermarket industry is worth £120 billion, so it’s understandable that every supermarket is doing its best to attract the maximum number of UK customers. We look at the language used to describe the various initiatives.

Milliarde(n)
anlocken
Hard boy — soft drink.

Men love TEN

US: Laser pistols, snakes, a hero in a high-speed jeep ride — these are the ingredients of a new TV commercial for Dr Pepper TEN, a low-calorie soft drink for men.

Held
Zutaten
Werbespot

Such kitsch!

Some things are best said in German. Take, for example, the Audi slogan. For years, the company used a German one in England: Vorsprung durch Technik. It didn’t matter that very few people understood the Vorsprung — we all understood Technik.

The best catchphrases are memorable

Spot the catchphrase Premium-Inhalt

They're instantly recognizable, memorable and often take on more meaning than was initially intended. They're the slogans that become common catchphrases.

erkennbar
beabsichtigen
Schlagwörter
Zynga's campaign. Photo: eastvillagefeed.com

Ads gone bad

UNITED STATES: Have you ever seen an advertisement on the pavement? If so, you're familiar with "corporate graffiti", which is turning into a problem in the United States.

Werbeanzeige
Bürgersteig
kennen
Unternehmens-
One of the most popular videos on YouTube at the moment is Herding Cats. It’s about cats and IKEA, the Swedish furniture store. It’s a serious look at how an IKEA advert starring 100 cats was made.

Cats in ads and idioms

One of the most popular videos on YouTube at the moment is Herding Cats. It’s about cats and IKEA, the Swedish furniture store. It’s a serious look at how an IKEA advert starring 100 cats was made. And as the titleimplies , the video wasn’t easy to make. Have you ever tried herding cats?

Katzen treiben
Werbespot
mit
andeuten
Photo: Robin Wrestling New Prague vs Northfield PEM MPLS West http://picasaweb.google.com/lh/view?imglic=remix&psc=G&q=wrestling&filter=1#5300320360033102386

The Apple grip

What was Apple’s response to complaints about the new iPhone 4? They blamed the users for using the wrong grip.

Griff

The Tiger Woods Nike video: it's ___! Premium-Inhalt

Creepy, disgusting or ingenious?
Should Germany have bought stolen data?

On the move

This week, we look at media comment on Germany’s decision to buy data stolen from Swiss banks, at the victory of Viktor Yanukovych in Ukraine’s presidential election, and at Toyota’s faulty cars.

mit Mängeln behaftet

Dents, bumps, muffles and polish!

The media are making use of the Toyota scandal for wordplays in their headlines, using vocabulary normally used to talk about cars and roads. Here are just a few of them.

Wortspiele(reien)
Schlagzeilen
123next ›last »
Subscribe to the RSS feed

Login

  • Neu anmelden
  • Passwort vergessen?
Business Spotlight 2/2012 Test: How to get a job
Abo
Fordern Sie jetzt ein Business-Spotlight-Abo an.
Gleich bestellen

Free newsletter

Sign up for our Business Spotlight newsletter for a quiz on language in the news.

Unsubscribe ...

Follow Business Spotlight on Twitter:
Twitter
SprachenShop Casio EX-word EW-G7000ECasio EX-word EW-G7000E
Für Business-Anwendungen im Büro und unterwegs! 21 professionelle Nachschlagewerke für Englisch, Business Englisch, Französisch, Spanisch, Italienisch und Deutsch in nur einem Gerät! Die neuen elektronischen Wörterbücher der EX-Word-Serie überzeugen durch logisch strukturierte Inhalte bewährter Partner wie PONS, Oxford und Duden.
Spotlight Verlag
  • Spotlight
  • Spot on
  • ADESSO
  • ECOS
  • Écoute
  • Deutsch perfekt
  • dalango
  • SprachenShop
  • sprachtest.de
  • sprachen-download.de
Abonnement | Kundenservice | Lehrerservice | Anzeigen | Presse | Kontakt | Impressum | E-Mail: business@spotlight-verlag.de

© 1999-2011 Spotlight Verlag GmbH | Business-Englisch lernen und üben
Close X