branding

They're instantly recognizable, memorable and often take on more meaning than was initially intended. They're the slogans that become common catchphrases.

How is it possible that one man could become so popular and so famous in such a short time? Who is this man?

Our short vocabulary exercise tests your knowledge of Google — and different forms of innovation. Google is the top brand in the UK. In terms of world brands, the company came out number one ahead of General Electric and Microsoft. Why is that?

Tesco is the biggest retailer in the UK, but that's not big enough! We look at vocabulary to talk about the global expansion of this supermarket.