marketing

Vocabulary: Trade fairs

If you've ever visited or exhibited at a trade fair, you would probably know that it involves a lot of work. But if you're lucky, you’ll come home with some orders and the names of potential customers. Ken Taylor is here with an exercise on trade-fair follow-up.

Product placement and marketing

Learn useful verbs and adjectives for talking about marketing and product placement.

Selling sex reaches a climax

The film What Women Want was totally corny and didn't always live up to its title. The ad for Durex Play O, on the other hand, shows exactly what women want.

kitschig, blöd

gerecht werden

andererseits

Shopping for brands in London. Photo by BTA

Different brands

They are everywhere. Teenagers love them, their parents say they hate them. In reality, the parents probably need them even more! We're talking about brands and word combinations with brand.

Marketing and packaging

Why do customers purchase one item rather than another? What influences their choice? What marketing tools can persuade them to put the item in the shopping trolley?

Artikel, Ware

Einkaufswagen

No money for me

According to reports in Germany's media, Deutsche Bahn paid out €1.3 million in 2007 alone to generate fake positive publicity for itself in magazines, newspapers and online. One thing is certain: none of that money has come my way.

erzeugen

falsch, erfunden

an jmdn. gehen

Girls' guide to gardening

NORTH AMERICA: Traditionally, products like tampons and women’s razors have been marketed discreetly. But a new advertising campaign for the Schick Quattro women’s razor has chosen another tactic: humour and double entendre.

Rasierapparate

vermarkten

Zweideutigkeit, Anzüglichkeit

Skills: Personal Branding

Branding is a marketing tool used to get customers to recognize products and services, and to associate positive characteristics with them. And branding works for individuals, too. Ken Taylor tells us why.

Advertising bar

How is your advertising and marketing vocabulary? Try our quiz. It's about the multinational company Masterfoods and how it had to change its marketing strategy.

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