If you've ever visited or exhibited at a trade fair, you would probably know
that it involves a lot of work. But if you're lucky, you’ll come home with some orders and the names of potential
customers. Ken Taylor is here with an exercise on trade-fair follow-up.
The film What Women Want was totally corny and didn't always live up to its title. The ad for Durex Play O, on the other hand, shows exactly what women want.
They are everywhere. Teenagers love them, their parents say they hate them. In reality, the parents probably need them even more! We're talking about brands and word combinations with brand.
Why do customers purchase one item rather than another? What influences their choice? What marketing tools can persuade them to put the item in the shopping trolley?
According to reports in Germany's media, Deutsche Bahn paid out €1.3 million in 2007
alone to generatefake positive publicity for itself in magazines, newspapers and online. One thing is certain: none of that money has come my way.
NORTH AMERICA: Traditionally, products like tampons and women’s razors have been marketed discreetly. But a new advertising campaign for the Schick Quattro women’s razor has chosen another tactic: humour and double entendre.
Branding is a marketing tool used to get customers to recognize products and services, and to associate positive characteristics with them. And branding works for individuals, too. Ken Taylor tells us why.
How is your advertising and marketing vocabulary? Try our quiz.
It's about the multinational company Masterfoods and how it had to
change its marketing strategy.