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A paper wine bottle may be better for the environment, but will consumers buy it?

Good taste?

BRITAIN: Boxed wine offers a number of advantages. It’s cheaper to package and, once opened, stays fresh longer. But it suffers from a “downmarket” image. So, will wine drinkers accept the paper wine bottle?

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Is there a better alternative to plastic bottles?

Should plastic water bottles be banned?

Many people believes that plastic water bottles should be banned. But could the alternative be even worse for the environment? We present two differing views on plastic bottles in our Head-to-Head section.

Marketing and packaging

Why do customers purchase one item rather than another? What influences their choice? What marketing tools can persuade them to put the item in the shopping trolley?

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packaging

Good taste?

Should plastic water bottles be banned?

Marketing and packaging

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