marketing

US: Laser pistols, snakes, a hero in a high-speed jeep ride — these are the ingredients of a new TV commercial for Dr Pepper TEN, a low-calorie soft drink for men.

EMPLOYMENT: Do you enjoy your job or do you dread going to work every day? Recent surveys have discovered what the ten most hated jobs are, and the ten that make people happiest. The lists may surprise you.

The pressure to speak English well and with confidence at work has increased dramatically since Business Spotlight was launched ten years ago. In this special anniversary booklet, compiled by Deborah Capras, you can test your English skills on a wide range of areas that Business Spotlight has covered since 2001.

When Laurie Davis lost one of her biggest clients, she saw the writing on the wall. The marketing consultant had to find a market that was less vulnerable to the ups and downs of the financial-crisis economy. And then she found the answer: love never dies.

Last week, I received a very sweet email from one of our Business Spotlight authors. This is what she wrote: "I wish you and Maynard (assuming he hasn't migrated) a Jolly Christmas and a Merry New Year."  Ah, yes, Maynard.

UNITED STATES: Have you ever seen an advertisement on the pavement? If so, you're familiar with "corporate graffiti", which is turning into a problem in the United States.