Don't confuse "rational" and "rationale"

    Medium
    Business Spotlight 1/2017
    rational vs. rationale
    Von Mike Seymour

    rational

    rationalrational, vernünftigRational is an adjective. If you act in a “rational” way, you behave in a manner that is based on reason rather than on emotions. The opposite is irrational.

    Example: Investors don’t always behave in a way that seems rational. For example, they buy shares when prices are high, hoping that they will rise even higher, rather than buying at the bottom of the market.

     

    rationale

    rationaleBegründung, Beweggrund; LogikRationale is a noun. The “rationale” for a decision or business strategy is the set of reason(s) for it.

    Example: The rationale for outsourcing our training department is the increased flexibility that the use of external trainers gives us.


     

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