Do you speak the language of marketing? Find out! Here, you can do two of the exercises taken from our language test on marketing.
Imagine the following situation: Green SleepOver is a family-owned company that manufactures eco-friendly mattresses and bedding (including pillows and duvets). This year, its founders are handing the business over to their children, Paul and Maeve. The new generation wants to take the business online and make use of both modern and traditional marketing tools to promote their products. Nadia, a marketing consultant, presents them with some options.