I’m so confused!

    Business Spotlight 2/2020
    Illustration: Figur fasst sich an den Kopf
    © nadia_bormotova/iStock.com
    Von Deborah Capras

    Are you easily confused? Here, you can do two of the exercises taken from our language test on confusing words from Business Spotlight 2/20.

    Imagine the following situation: Femtech — technology that is developed specifically for women — is becoming increasingly popular. One company, BeatJewels, has created a feminine bracelet that promises to help women understand their bodies better. But there have been some problems with production and with the use of language on their website and in their sales promotions. Sandra Davies is responsible for making sure that the language doesn’t confuse anyone.


    Neugierig auf mehr?

    Dann nutzen Sie die Möglichkeit und stellen Sie sich Ihr optimales Abo ganz nach Ihren Wünschen zusammen.

    Business Spotlight Digital