Ian McMaster about the 100th issue of Business Spotlight

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    Transcript: Ian McMaster about the 100th issue of Business Spotlight

    When we started developing the idea for Business Spotlight nearly 20 years ago, in late 1999, we had no idea where this was going to take us. The first issue was published in March 2001 and back then, the magazine came out just four times a year. And initially, there was no audio product. That came a year or so later, as an audio CD and — don’t laugh — also an audio cassette. There was also no Business Spotlight Plus exercise workbook at the time, no website and obviously no apps, email newsletters, downloads or all the other digital products that we to take sth. for grantedetw. als selbstverständlich betrachtentake for granted nowadays.

    So, it has indeed been quite a journey and we are still constantly looking to produce new forms of business English materials to meet people’s changing needs and changing technical de­vices. And I would just like to take this opportunity to personally thank all our readers, listeners and users for their support and feedback — both positive and critical — over the past 18 years. Without your input and feedback, it would have been impossible for us to develop our products as we have.

    And what we’ve done in the current issue of Business Spotlight is to put together 100 key business English tips — one from each issue of the magazine — and present them in a special feature, which we hope our readers will find both useful and entertaining. I particularly like one tip, which comes in the form of a quoteZitatquote. In her book to lean inetwa: häng dich reinLean In, Facebook’s chief operating officerVorstand für das operative Geschäftchief operating officer, Sheryl Sandberg, says that back in 2001, coincidentally the year that Business Spotlight was launched, the then CEO of Google, Eric Schmidt, gave her this advice: “If you’re offered a seat on a rocket shipRaumschiffrocket ship, you don’t ask what seat. You just to get oneinsteigenget on.” Very good advice, I’d say, and a good motto for Business Spotlight.

     

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    ... von Business Spotlight können Sie als gedrucktes Magazin oder E-Paper in unserem Shop bestellen. Hier haben wir für Sie – unter anderen – interessante Einsichten aus 100 Heften zusammengestellt.

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