Business Spotlight Plus 11/2022: Hörverständnis

    Business Spotlight 11/2022
    A door knocker
    © Egor Myznik/

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    The listening exercises in Business Spotlight Plus (p. 5) are based on the article “Knock, knock” (Names & News, p. 9). Here, we provide you with the audio file and transcript.

    Knock, knock

    Sam Taggart was once arrested in Texas, nearly to punch sb.jmdn. (mit der Faust) schlagenpunched in Arkansas, and he’s been called “scumhier: Dreckskerlscum” in more than 40 US states. Taggart is a door-to-door (D2D) salesman. “Everything is selling,” he told The New Yorker. “You find the person’s problem ... and you solve it through your product.”​

    The job is anything but easy. Door knockers know almost nothing about their prospectivepotenziellprospective customer, who usually isn’t at all happy to see them. Most people expected the internet to to kill sth. offetw. den Garaus machenkill off this old profession, however, the industryhier: Brancheindustry estimates that up to 100,000 D2D sales rep(resentative)Handelsvertreter(in)sales reps are active every summer across the US. Partly because of the internet, some companies feel that taking people by surprise is the only way to to restore sth.etw. wiederherstellenrestore “information asymmetry” (when the seller knows more than the customer).​

    Growing up in Salt Lake City, Utah, Taggart began D2D sales when he was just 11. He’s been so successful, he was a millionaire by the age of 25 and now owns the company D2D Experts, which teaches other sales reps exactly what to say and how to say it.​


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